Business Department

Strategic management is the process of analysing the business environment, setting organizational goals, formulating strategies, implementing them, and evaluating their effectiveness to gain and sustain a competitive advantage.

Main topics covered:
Strategic planning and vision/mission development
Environmental analysis (SWOT, PESTLE, Porter's Five Forces)
Competitive advantage and business-level strategies
Corporate strategies (growth, diversification, mergers, acquisitions)
Strategy implementation (organizational structure, leadership, culture)
Performance evaluation and strategic control
Ethics, sustainability, and corporate governance